Before Schwarzenegger and Pamela showed up all tanned, people were pretty pale.
The Victorian Years
Among the great of this world, people went as far as to apply arsenic to their skin to be as white as possible... Because tanning was good for the peasants who were sleeping in the blazing sun.
The Roaring Twenties
At the turn of the Roaring Twenties, the trend reversed and Coco Chanel decided that there was nothing more chic. Sunbathing became essential in fashion and a social must. The first paid holidays made sunburn more democratic.
The 50s
In 1946, the Americans carried out nuclear tests on Bikini Atoll, but it was the swimsuit of the same name that had the effect of a bomb.
The 60s
In Saint Tropez, suitors are jostling to cover Brigitte Bardot with the first sun oil made in the 60s. Women's magazines are relaying the trend.
The 70s
A decade later, being tanned is definitely a sign of success. Foundations and self-tanning creams come to meet this social need.
The 80s
Tanning means tan lines. In the 80s, it's popular to go topless, tanga and less if affinity. UV booths are stormed.
The 2000s
Since then, they have increased fivefold worldwide, but those who had recourse to them before the age of 30 would have a 75% greater chance of contracting skin cancer.
Today
So 1 in 3 Australians will develop skin cancer in their lifetime, as will 1 in 5 Americans.
In France alone, 80 000 new cases are diagnosed each year and 1 000 people die from melanoma. That's twice as many as 10 years ago.
Well, there is no question of staying cloistered, but how can we do it?
Fast shipping
within 48h
Free international
shipping from €200
European made
With love and respect